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BIFA Holds Inaugural Council Meeting in UAE, Sets Roadmap to Reshape Global Football Diplomacy

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نوفمبر 28, 2025
2 min read
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The BRICS International Football Alliance (BIFA) convened its first-ever Council Meeting at headquarters in the UAE, marking a significant milestone in advancing football diplomacy across the Global South.

The gathering featured official representatives from China and centered on “Deepening Sports Synergy and Promoting Diversified Development.” The meeting reviewed BIFA’s progress since establishment and outlined strategic plans for 2026–2027.

2026 Initiative

BIFA+ will launch the BRICS Football International Village at its UAE base, functioning as an integrated hub for “sports, culture, health, and innovation.” This initiative will connect regional centers across the UAE, China, Russia, Brazil, India, and South Africa, incorporating cultural exhibitions, AI innovation forums, and the BRICS Football Cup Invitational Tournament.

2027 Plans

China will host expanded BRICS Cup activities during its BRICS Summit, welcoming a football tournament bringing together champion city teams from member nations. Ms. Wang Min, Chair of BIFA China, indicated the tournament will blend “Football + Urban Culture + New Media.”

Leadership Vision

Salem Almazaini, Founder and President of BIFA & BIFA+, stated the organization will “use football as a vessel to deepen cooperation among BRICS and BRICS+ nations across sports, culture, health, and digital innovation.”

The alliance operates on a “three-wheel drive” strategy emphasizing sports, culture, and technology for sustainable growth among member states.

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