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About BIFA+
BRICS International Football Alliance
“Play with Spirit. Lead with Vision.”
BIFA+ (BIFA Plus) is an international sports and cultural initiative that connects countries of the Global South through football, education, technology, and people-to-people diplomacy. Founded by Salim Humaid Almazaini from the UAE, BIFA+ brings together 11 nations in a visionary non-profit alliance and professional operational platform designed to host events, digital services, and youth development programs that shape a more unified and inclusive future.
Global Unity Through Sport
Experience the vision of BIFA+ that connects 11 nations and 3.8 billion people
11 Nations United Through Football
Our Mission
Building bridges between nations through the universal language of football, creating opportunities for youth, and fostering cultural understanding across the Global South.
Global Cooperation
Promote international sports and cultural cooperation among Global South nations through tournaments, events, and strategic partnerships that transcend borders.
Youth Empowerment
Engage youth, students, and communities via football programs for universities, schools, academies, and grassroots platforms to develop future leaders.
Digital Innovation
Develop digital and physical initiatives in AI-powered sports tech, smart health, and sports commerce to revolutionize how football is played and experienced.
Diversity & Inclusion
Champion diversity through beach football, community leagues, university tournaments, and regional academies that welcome players from all backgrounds.
Women’s Empowerment
Empower women in sports through the dedicated BIFA+ Women program for female players and leadership roles, creating equal opportunities in football.
Cities Network
Establish the BIFA+ Cities Network, linking dynamic cities worldwide as hubs for cooperation, activation, and international mixed-nationality teams.
Our Vision
To become the leading global platform for youth-driven sports and cultural cooperation across the Global South, offering a new model of international partnership based on peace, opportunity, and shared values. We envision a world united through sport – where football becomes a symbol of peace, cooperation, and cultural exchange.
Key Initiatives
Comprehensive programs designed to unite nations and empower communities through football
BIFA+ League
International club-based football league connecting the Global South
BIFA+ Women
Dedicated women’s football program promoting female leadership
Academy+ AI
AI-powered training systems and smart performance analytics
BIFA+ eFootball
Digital gaming tournaments and virtual football experiences
Cities Network
Global network of partner cities hosting BIFA+ events
Legends Night
Diplomatic events featuring football legends and cultural icons
Beach & Community
Grassroots tournaments and community engagement programs
Partnerships
Strategic alliances with governments, clubs, and organizations
Our Founder
Visionary leadership driving international sports diplomacy and cultural cooperation across the Global South.
Founder & President
Dr. Salim Humaid Almazaini
A visionary leader in modern sports diplomacy and the architect of an international movement that unites youth through football, culture, and education. Based in Dubai, the founder has created what represents one of the most ambitious cultural-sports initiatives connecting the Global South.
Philosophy
“We’re not just playing a game. We’re building the future.”
This powerful statement encapsulates the belief that football transcends sport—it becomes a vehicle for peace, understanding, and international cooperation. The approach transforms the beautiful game into a tool for soft diplomacy and cultural bridge-building.
Strategic Vision
Under this leadership, BIFA+ has evolved into a comprehensive international ecosystem that connects youth through multiple channels: sports excellence, educational advancement, cultural exchange, and cutting-edge technology integration. The alliance serves as an independent, decentralized platform fostering development, peace, and social inclusion among countries of the Global South.
Innovation in Sports Diplomacy
BIFA+ is envisioned as more than a sports organization—it’s a movement that uses football as a universal language to promote peace, cultural understanding, and youth empowerment. This initiative represents a new model of international cooperation, where sport becomes a catalyst for positive social change and diplomatic engagement.
Building Tomorrow
Through BIFA+, a legacy is being created that extends far beyond football pitches. The platform enables young people from diverse backgrounds to connect, learn, and collaborate, fostering the next generation of global citizens who understand that cooperation trumps competition in building a better world.
Core Team
Meet the dedicated professionals driving BIFA+’s mission to unite the Global South through football, innovation, and cultural exchange.
Our Team is Growing
We are currently assembling a world-class team of sports professionals, technology innovators, and cultural ambassadors who share our vision of transforming youth sports across the Global South.
As we prepare for our official launch, we’re carefully selecting individuals who bring not just expertise, but also passion, creativity, and commitment to our mission of building bridges through football.
Be the First to Know
Our complete team roster will be unveiled at the official BIFA+ launch. Get in touch to learn more about our revolutionary movement.
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